ViacomCBS sells CNET Media Group to digital marketing company Red Ventures

Technology

Digital media and marketing company Red Ventures has announced it has purchased CNET Media Group from Viacom CBS for a total of $500 million.

The sale is expected to close in Q4 of 2020, with CNET Media Group EVP and GM mark Larkin and other senior executives moving to Red Ventures along with the acquisition.

Red Ventures declined to comment to Variety when asked if this acquisition would result in any layoffs.

CNET Media Group includes gaming outlets GameSpot and Giant Bomb, as well as reviews aggregator site Metacritic.

It was purchased by CBS back in 2008 for $1.8 billion, and CBS re-merged with Viacom in December of last year.

Red Ventures is a digital marketing and advertising agency that was founded in 2000, with a portfolio that currently includes health, finance, travel, entertainment, and other brands.

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